That meant I could see the app in the Top 10 of all paid apps but had no idea what that would translate into 3 until the next day. I use Daily Sales Email to find out how much I’ve made each day but the figures typically arrive around lunchtime on the following day. Profit of $82 on 13th Feb (launch day), $1449 on 14th Feb, $1534 on 15th Feb, and $414 on 16th Feb Not as much as you might think! You can download a full breakdown but the key figures are: So how much money does an app need to make to be in the Top 10 of all paid apps on the App Store?ĭaily profit in USD over the past 28 days peaking at $1534 on February 15th It was reported on by a couple of tech sites (I’ll detail how shortly) and ended up being the #8 Paid app in the US! V2.0 was released on 13th February 2023 after a 9 month development period, 3 months of which was open development in this very newsletter. This is by no means an income (especially as I have to pay corporation tax on it in the UK and then if I want to actually take the money for myself rather than my business I’ll have to pay some more tax) but it was fine for an app that didn’t have any running costs nor require much maintenance. In January 2021, I was accepted into the App Store Small Business Program which meant the amount Apple took from sales fell from 30% to 15% I had also increased the price and released a few more updates so the average profit for the half year prior to the v2.0 update in February was sitting at around $80 a month 2. It’s been 4 weeks since the v2.0 update for Music Library Tracker launched so I thought now was a good time for a retrospective to detail how I promoted the app and how well it performed.īy way of a bit of background, the app originally launched back in January 2016 at a $0.99 price point making $1368 in it’s first month before dropping off significantly to roughly $20 a month. You don’t need to spend money or loudly promote something on social media (although those are both gratefully received) a small kindness can go a long way to improving someone’s wellbeing and keep them going. It took a little while to get everything programmed in (as there is a tricky new mechanic around Guilds) but yesterday v1.1 of Return to Dark Tower Assistant was approved and made available on the App Store with full support for the Alliances expansion including the option to use the 2 new heroes with the base game.Īgain, I know the vast majority of you will have no interest in that app but hopefully the takeaway from this story is that you should go and support the creators you like. It’s just a lovely thing to do and restored my faith in humanity □ People actually read the App Store reviews and their replies! Rather than being turned away by a middling review they downloaded the app anyway and then helped make it better. I love getting emails about any of my apps but I really love it when my niche apps get some attention. I literally could not believe it when someone named Michelle did exactly that and sent me high resolution photos of all of the components as they had “noticed that someone left you a middle star review because you don’t have the alliance cards yet”.Ī few things about this really cheered me: I did not have a copy of the Alliances expansion so I posted a reply essentially saying that I couldn’t add the expansion content until I received it which wouldn’t be until June or July this year 1 … that was unless some kind person sent me photos of all the cards. The app only received one review on the App Store and unfortunately it got 3 out of 5 stars as “the expansion characters are not available to select”. ![]() I originally said when I published the app that “it will likely only get single-digit downloads” and was pleasantly surprised when it ended up comfortably in the double-digits □. That aside, I received an email about my Return to Dark Tower Assistant app that absolutely made my day. I’d love to hear your thoughts, especially if you’re an iOS developer that has had the same struggles with self-promotion. It details how much the app made in the past 4 weeks along with my strategy for media promotion and how that went. ![]() You join me one month after the launch of Music Library Tracker v2.0 and I hopefully have an interesting read for you in the form of a retrospective of the post-launch period.
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